Our team at Intentional Spark dove into a unique client project, and we hope this project will immensely help your business as well. For several weeks in early 2020, Tony worked alongside Brittany from NAB Media Group (and NotAnotherBlonde.com) to coach her the launch of her course, The Blogger Blueprint… and we recorded every coaching session LIVE on the Intentional Spark Facebook page!
Brittany did a ton of the work, but her brand new course launched on March 6th and our goal was to offer her as much help as we could up until cart close.
In these coaching sessions, we talked about different strategies business owners use to launch their products, the best way Brittany can attract her ideal customers, how to get the most out of her efforts, and how other business owners can manage their own ads without feeling like they’re throwing money away.
Watch the recorded Facebook Live’s below!
New Product Launch Coaching Session #1
In Episode 1, Brittany and Tony discussed:
1) An overview of Brittany’s new course, The Blogger Blueprint. Check it out!
2) Her launch strategy
3) The size of Brittany’s current audiences: 5,000 email subscribers + 40,000 (!!!) Instagram followers
4) The power of Facebook and Instagram Lives, and how to do them effectively without taking up a ton of time or adding stress
5) Using similar (or the same) content on multiple channels (Facebook, Instagram, email) to reach more people with less effort
6) And most importantly… We did a little math to figure out what sales numbers Britanny can expect if she achieves an average conversion rate
New Product Launch Coaching Session #2
In Episode 2, Brittany and Tony discussed:
1) Brittany’s Instagram Live ( we chatted about all about the key mistakes bloggers make)
2) Updating her email strategy to get the most promotion to her list about The Blogger Blueprint… without adding on too much extra work to her plate
3) The big question: Is it impossible to organically get engagement on Instagram & Facebook?
4) How you can leverage inexpensive FB/IG ads to help get your message out to your organic audience
5) And we mapped out the next call: A sales page audit + digging into her email account to set it up for success
New Product Launch Coaching Session #3
In Episode 3, Brittany and Tony discussed:
1) A recap of Brittany’s IG Live: What went well, what could be improved, and what the results were
2) Is it OK to be traveling (or not be at home) for a portion of your launch?
3) What to focus on and prioritize with the Cart Open day rapidly approaching
4) What should Brittany’s email sequence look like and how many emails is enough vs. too much? Is there a thing as too many launch emails?
5) Brittany creating a tremendous blog post that tells her blogging story (initially brainstormed in coaching session #2) and how she can leverage that story for email and organic social content
6) How to use small ad budgets to selectively promote key organic posts
New Product Launch Coaching Session #4
In Episode 4, Brittany and Tony discussed:
1) The success from the immediate action Brittany took from our last call where she emailed her entire list the content of a recent blog post (where she shared her struggles and successes on her blogging journey)
2) Planning ahead for Brittany’s IG Live. Tony and Brittany also celebrated having multiple people reach out from Brittany’s launch email to ask if they could join her IG Live for a brand audit… what proof in the pudding!!!
3) Email best practices, and reviewed her emails for The Blogger Blueprint launch
4) Strategies to promote the waitlist and course on her IG Live (and elsewhere) without it feeling weird or out of place
New Product Launch Coaching Session #5 (Warning: Audio broken!)
Whoops! In Episode 5, our audio was broken for Tony. But you still get some good nuggets in here… but you will only get to hear Brittany’s audio this time! 🙁
New Product Launch Coaching Session #6
In Episode 6, Brittany and Tony discussed:
This is a big one… With Brittany’s launch in the morning, we go over…
1) All of the final details
2) Chat about launch nerves (everybody has them)
3) Schedule a call to launch her Facebook sales ads later this week!
New Product Launch Coaching Session #7
In Episode 7, Brittany and Tony discussed:
1) What’s happened so far with Brittany’s launch – What’s working and what could be improved
2) What new strategies we can implement between now and Cart Close (and beyond Cart Close to get future sales in the door!)
3) Managing expectations between the dreams and reality of launches for a business owner — and how to overcome this stress
New Product Launch Coaching Session #8
In Episode 8 (our final call of this series!), Brittany and Tony discussed:
1) The final results of Brittany’s course, The Blogger Blueprint: https://www.nabmediagroup.com/courses
2) Her initial launch strategy
3) What we learned from the early results of the launch and what Brittany implemented during the launch to improve her final results
4) The power of FB and IG Lives — and which ones worked best during the launch and why
5) What the core focus should be for Brittany going forward so that she can have even better results next time (Hint: step one is to focus a lot more on growing her list with people that are directly interested in her future sales offers and having everything she creates/promotes aimed around that goal)
6) And most importantly… How Brittany can use her first launch as the building block for a very successful business going forward
We hope you watch these videos as we share everything Brittany (and our team) has learned from her course launch and how you can apply it to your own service or product launch — from what you need to do pre-launch, how to instantly succeed on the very first day you launch, all the way to how to maximize your bottom line on the days, weeks, and months that follow.
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